Sarwa Capital Holding طالبين Customer Marketing Manager

Alaa Ali

Sarwa Capital Holding طالبين Customer Marketing Manager

Sarwa Capital is a leading provider of finance solutions, including auto credit, insurance and consumer finance, and is the largest player in Egypt’s nascent debt capital markets, helping structure, arrange and underwriting debt transactions for companies that need to access debt capital markets to fund growth, manage risk, improve financial standing and raise liquidity.

At Sarwa, we use our expertise in deploying funds and generating liquidity to develop financial solutions for our clients, seeking out and leveraging opportunities in underdeveloped financial segments, resulting in increased financial inclusion. We offer a range of consumer- and corporate-focused products and services under our own brands in addition to producing white-labeled solutions for major Egyptian corporations.

Our talented team of more than 1300 employees across the group is a key pillar to Sarwa’s success. In order to maintain our position at the leading edge, we constantly invest in our people, trusting that our development as a company comes hand in hand with their own.

Job Description

Leadership position that owns the customer and is responsible for converting consumer marketing strategies into executable strategic/tactical sales plans. The Customer Marketing Manager provides leadership in terms of the development and execution of customer marketing strategies within assigned

areas of responsibility. Position focuses on creation, implementation and coordination of the customer marketing plan in terms of merchandising, assortment, pricing, and shelf management and insuring alignment with overall corporate objectives. Position requires close communication with sales,

marketing, finance, manufacturing, distribution and purchasing functions to sense business conditions and trends. Position is primarily responsible for the development, deployment, evaluation, and reconciliation of the trade promotion budget at the individual customer level. Position also provides significant analyses of brand/product performance that help develop, implement or monitor

sales and customer marketing programs and identify opportunities for growth and overall business improvement.

Sarwa Capital Holding طالبين Customer Marketing Manager
Sarwa Capital Holding

Sarwa Capital Holding طالبين Customer Marketing Manager

Roles and Responsibilities

·        Execute marketing strategies for product launches and prepare schedule for various campaigns.

·        Coordinate with various departments and execute marketing strategies and test programs to meet customer requirement.

·        Manage various program operations and ensure compliance to marketing budget and schedule.

·        Evaluate performance of marketing and promotional campaigns and analyze campaigns to recommend improvements.

·        Develop marketing campaigns for retailers and provide assistance to increase business and profit margins.

·        Design marketing presentations for customers and prepare communication for various agencies.

·        Analyze marketing campaigns on monthly basis and prepare reports for stakeholders.

·        Develop and maintain good relationship with customers and senior officials and develop marketing programs as per customer requirement.

·        Administer work of associate agencies and ensure compliance to all marketing objectives.

·        Analyze performance of all marketing and non –marketing programs for customers.

·        Design and implement multi channel marketing campaigns such as direct mail services.

·        Prepare new campaigns for direct marketing campaigns.


·        Bachelor’s degree, Minimum 9-11 years in marketing/business development.

·        Preferred candidate has experience in multinationals

·        Marketing organizational experience. Ability to manage a multi-million annual trade promotion budget within area of responsibility.

·        Analysis and interpretation required in forecasting

·        Evaluation of the marketing programs and in the development of category management/customer review presentations Excellent analytical and strategic capabilities.

·        Strong knowledge base in terms of the CPG industry and all trade classes.

·        Aggressive bottom line results orientation.

·        Expert in Excel, proficient in PowerPoint & Word

·        Strong mathematical, financial and business trend analysis skills.

Apply from here
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